The Harmony Hub

The branding design process for The Harmony Hub, a therapy and wellness brand rooted in a humanistic approach, centers on evoking a sense of tranquility and growth. The chosen palette of calm colours, featuring a grounding dark green and a serene sky blue, directly reflects the peaceful and supportive environment cultivated within the practice. The unique submark icon thoughtfully integrates three symbolic elements to protray: progress, healing and care. Together, these elements all work together to communicate the brand's core values.