Branding FAQs

A logo is a single, recognizable symbol or design element. Branding, on the other hand, is the entire experience and perception a customer has of your business. This includes your logo, color palette, typography, imagery and overall visual identity. A strong brand tells your story and builds an emotional connection with your audience, while a logo is just one piece of that larger puzzle.
Upon project completion, you'll receive a comprehensive Brand Guidelines Document which includes your primary, secondary and submark logos, colour palette, typography, image guidelines, and rules for how to use your brand assets. You will also get all the necessary file formats for your logos and design elements.
Yes! My Petite Branding Package is designed especially with new businesses in mind. It includes everything you need to put your business out there into the world.
The Grande Branding Package is ideal for businesses that have outgrown their original identity entirely and are looking to redefine who they are. With 3 custom design assets to elevate your brand, choose from digital and/or print pieces depending on the unique needs of your business!
Send an enquiry and I will be in touch in 1-2 business days to set up a 1:1 discovery call and we’ll get started!

Website FAQs

I specialise in building websites on Squarespace. This platform is very user friendly, which means you will have the confidence to make tweaks and changes to your website without needing professional assistance. I build each website from scratch, with custom code to ensure your site is one of a kind.
We encourage clients to provide high-quality, professional photos that showcase their brand. If you don't have professional photos, we can source stock photography or support with direction for a brand photoshoot. Using quality visuals is crucial for a modern, professional website.
I do not offer professional copywriting services. I am happy to recommend a copywriter at your request!
The timeline can vary depending on the project's complexity. A typical custom website design and development project may take 6 to 8 weeks. This includes phases like discovery, strategy, design mockups, content creation, development, and launch.
Send an enquiry and I will be in touch in 1-2 business days to set up a 1:1 discovery call and we’ll get started!

This is a dedicated, accelerated design service where we complete a specific project—like a one-page website, brand identity update, or a sales page—in a single, focused day. It's ideal for busy entrepreneurs who need fast, professional results without the typical back-and-forth process.
The main difference is speed and focus. A VIP Design Day is a rapid-fire session dedicated to a single project, allowing for an incredibly fast turnaround. A traditional project involves a longer discovery phase and multiple rounds of revisions over weeks or months, which is better for more complex, multi-page websites or extensive brand development.
All the preparation must be completed before the VIP Design Day arrives. We will schedule a collaborative meeting where we discuss the exact goals and deliverables needed. For Website projects, all final text copy and image content must be prepared and confirmed in advance.
Existing clients have access to book a half VIP Design day for smaller design projects, for example a Business Card design or a small Website update.
50% deposit must be paid to book into my calendar, the final 50% must be paid the day before your VIP Design Day.