Shaped

The branding design for this women-only fitness studio embraces a feeling of gentle strength and supportive energy. The soft, feminine wave in the logo embodies fluidity and grace. This is further enhanced by a muted soft color palette, utilizing gentle hues that evoke a sense of calm, inclusivity, and well-being. The project covered branding design as well as the design of their new website, plus the packaging for their fitness products which showcases their new logos.